Pakistan mein PR packages kaise milte hain, chhoti following ke saath bhi

PR package (PR yaani public relations) products ka woh dabba hai jo brand creator ko muft bhejta hai. Yeh nayi skincare range ho sakti hai, Eid se pehle kapron ki nayi collection, kisi home bakery ka dabba, ya review ke liye koi gadget. Brand umeed karta hai ke aap use istemal karke share karenge, magar khaalis PR bhejne mein badle mein koi wada nahi hota.

Barter deal se yahi asal farq hai. Barter deal mein dono taraf tay karte hain ke kya content banega: ek reel, teen stories, post ki tareekh. Bina tay deliverables ke PR package sirf tohfa hai. Barter collaborations ki guide batati hai ke yeh lakeer kahan hai.

• Kam kharche mein creators ko aazmane ke liye. Local brand ek paid reel ki qeemat mein kai packages bhej kar dekh sakta hai ke sab se achha content kaun banata hai.
• Launch aur season ke liye. Eid, shaadiyon ke season aur sardiyon se pehle nayi collections, Ramzan hampers aur school khulne ki ranges bhejne ki aam wajah hain.
• Imandar review aur naye content ke liye. Brand ko asli logon ke haathon apne product ki tasweerein aur videos milti hain, jo woh aap ki ijazat se reshare kar sakta hai.
• Rishta banane ke liye. Bohot se brands creator ko pehle PR par rakhte hain, phir jo pasand aayein unhein paid campaigns par le aate hain.

Aap ko lakhon followers ki zaroorat nahi. Bohot se brands, khaas taur par local aur ghar se chalne wale businesses, nano aur micro creators ko tarjeeh dete hain, kyunke un ki audience un par bharosa karti hai aur un ka content apna sa lagta hai. Bhejne se pehle brand yeh dekhta hai:

1. 1Aap ka profile. Wazeh bio jo bataye ke aap kya post karte hain aur kis shehar mein hain, ek contact email, aur highlights jin mein pichla kaam nazar aaye. Apne profile ko media kit samjhein: brand ko das second mein samajh aa jana chahiye ke aap kaun hain.
2. 2Ek hi niche par qaim rehna. Agar aap ki pichli baara posts skincare par hain, to skincare brand apna product aap ke page par soch sakta hai. Agar sab kuch bikhra hua hai, to nahi soch sakta. Ek ya do topics tay karein aur kuch mahine unhi par rahein.
3. 3Aisa content jo pehle se collab jaisa lage. Apne khareede hue products waise dikhayein jaise brand chahega: achhi roshni, saaf close ups, imandar raaye. Brands unhi ko bhejte hain jo yeh kar ke dikha chuke hon.
4. 4Asli engagement. Followers se zyada asli logon ke comments aur saves maayne rakhte hain. Brands ab khareede hue followers zyada check karte hain, is liye unhein kabhi na khareedein.
5. 5Aasani se mil jana. Name field aur bio mein apna shehar aur niche likhein (misaal ke taur par 'Karachi food' ya 'Lahore modest fashion'), jo products aap waqai istemal karte hain un ki posts mein brand ko tag karein, aur message requests khuli rakhein.
6. 6Khud maangna. Zyada tar chhote creators intezar karte rehte hain. Jinhein packages milte hain woh aksar khud pitch karte hain.

Un brands se shuru karein jo itne chhote hon ke apne messages khud parhte hon: home bakeries, local kapron ke labels, naye skincare brands, aap ke qareeb ke cafes. Un ki tagged posts dekhein ke kya woh pehle se creators ke saath kaam karte hain. Phir 100 alfaaz se kam ka DM ya email bhejein, aur baat apni nahi, un ki karein. Yeh template apne hisaab se badal lijiye:

1. 1Assalam o alaikum (brand ka naam) team, main (aap ka naam) hoon, (shehar) se (niche) creator. Meri zyada tar audience (kaun log hain) hai.
2. 2Main aap ka (product) istemal kar rahi/raha hoon aur mujhe (koi ek khaas baat) bohot pasand hai. Mere followers aksar mujh se (mutaliqa topic) ke baare mein poochte hain.
3. 3Mujhe aap ki nayi (range ya product) try karke reel aur stories mein imandar review dena achha lagega.
4. 4Mera haaliya kaam aur audience ke numbers yahan hain: (profile ya media kit ka link).
5. 5Shukriya, (aap ka naam aur contact).

Ek waqt mein paanch se das brands ko pitch karein, ek hafte baad sirf ek baar follow up karein, aur ek seedhi si list rakhein ke kis ko kab message kiya. Jawab na aana aam baat hai. Yeh hamesha ke liye inkaar nahi.

Agar kuch tay nahi hua tha to post karna aap par laazim nahi. Lekin agar aap chahte hain ke brand dobara bheje, to kuch asli post karna hi yeh dikhane ka tareeqa hai ke aap is ke qaabil hain.

• Stories mein unboxing usi din jab package pohnche, brand ko tag karke.
• Baad mein asli review, reel ya post ki shakal mein, jab aap ne product kuch din waqai istemal kar liya ho.
• Imandari. Pasand nahi aaya to narmi se bata dein, ya brand ko private mein bata kar post chhor dein.
• Saaf disclosure. Caption ya story par 'gifted' ya 'PR package' likhein. Jab deal mein payment bhi ho to Instagram ka paid partnership label bhi lagayein. Aap ke followers ka haq hai ke unhein pata ho, aur achhe brands yahi chahte hain.
• Nateeja bhejein. Brand ko views aur replies ka screenshot bhej dein. Chhote brands ko yeh kam hi milta hai, aur woh yaad rakhte hain ke kis ne bheja.

Jab brand cheezein maangna shuru kar de to tohfa tohfa nahi rehta. Payment, ya product ke saath cash fee, tab maangein jab:

• Brand reels ki tay tadaad, script ya post ki pakki tareekh maange.
• Brand aap ka content ad mein chalana ya apne page par lagana chahe.
• Brand kahe ke kuch arse aap us ke muqabil brands ke saath kaam na karein.
• Maange gaye kaam ke muqable mein product ki qeemat bohot kam ho.
• Brand kai packages bhej chuka ho aur aap ke content se saaf faida utha raha ho.

Narmi se apna rate bata dein, ya product ke saath kam cash fee ki pesh kash karein. Shuruaat influencer rates ki guide ki ranges se karein. Agar yeh aap ki pehli paid offer hai, to pehli brand deal ki guide rate, terms aur delivery qadam ba qadam samjhati hai.

• Aap se paise maange jayein. Delivery charges, 'customs fees', deposit, ya pehle product khareedna aur baad mein refund ka wada. Asli PR package lene ke liye kuch nahi dena parta. Kabhi paisa na dein.
• Jaali brand account. Check karein ke account asli hai: kitna purana hai, us ki posts, tagged tasweerein, aur followers asli lagte hain ya nahi. Fraud karne wale mashhoor brands ka naam aur logo ek harf badal kar copy kar lete hain.
• Documents ya password ki maang. Parcel bhejne ke liye kisi brand ko aap ke CNIC ki copy, bank ki tafseel ya Instagram password ki zaroorat nahi.
• Starter kit jo aap ko khareedni pare. Agar nam nihad ambassador programme ka matlab yeh hai ke aap discount code se un ka product khareedein, to yeh sale hai, collab nahi.

Shak ho to brand ke official page par diye gaye website ya phone number se raabta karke poochh lein ke offer asli hai ya nahi.

Wasta (wasta.pk) Karachi se shuru hone wala Pakistan ka creator collab platform hai: businesses influencer campaigns post karte hain, Instagram se verified numbers wale creators apne rate par apply karte hain, aur agencies apne clients ke liye creators dhoondti hain.

Yahan barter deals bhi hoti hain, yaani business aisi campaign post kar sakta hai jis ki payment product mein ho. Apply karne se pehle aap dekh lete hain ke kya mil raha hai, deliverables ek deal card par hote hain jise dono taraf accept karte hain, aur shipment aur post ka saboot track hota hai. Aap ka profile free hai, media kit ka kaam karta hai, aur Wasta koi commission nahi leta. Hum Karachi se shuru kar rahe hain. Doosre shehron ke creators bhi profile bana sakte hain, aur jaise jaise businesses judte hain, campaigns shehar ba shehar khulti jati hain. Apna free profile banayein.