Wasta

We are not eating your clients. We are saving your time.

We have run agencies ourselves. We know how many days burn finding the right creator for a client. Wasta turns that week into hours, and the client still stays yours. You sell curation and strategy, we handle the sourcing.

Your restaurant client's influencer work? Keep doing it. Just do it faster.

It is simple: your client is with you because you handle their marketing. That deal stays the same. The only difference is that when an influencer campaign needs to run, you open Wasta, compare verified options in hours, and lock the deal on record. Your cost drops, your speed rises, and the client gets better service than before. That is why we call it win-win-win. The creator gets work, the client gets results, and you get the credit for both.

How sourcing works today

  • A fresh Instagram safari for every client brief
  • A junior loses a whole week scrolling profiles
  • Trust the screenshots the creator sends
  • Negotiate rates from scratch on WhatsApp every time
  • Follow-ups, reminders, ghosting, all handled by hand
  • Stitch data together from everywhere to build the client report

On Wasta

  • Post the client's requirement as one campaign
  • Verified creators apply with their own pitch
  • Stats come from Instagram, not from screenshots
  • Rate cards and quotes visible up front
  • Everything locked on a deal card: deliverables, deadline, price
  • Delivery and proof of post recorded in one place

From client brief to client report, in one place.

1. Post the client's campaign

Restaurant, salon, brand, whatever the client is, their requirement becomes a campaign in two minutes. Under your name or the client's name, your call.

2. Compare the applicants

Pitch, verified followers, engagement, past ratings, all on one screen. A week of scrolling done in a tea break.

3. Lock the deal

Deliverables, deadline and rate frozen on the deal card. A clean record to show the client, and no 'but you said' with the creator.

4. Deliver results to the client

Delivery, proof of post and payment status in one place. Your report builds itself, and the client thinks you have a superpower. You do.

Same work, lower cost, more clients.

A week → hours

Creator sourcing time. The days that went into hunting profiles now go into strategy and client service.

The client stays yours

We never speak to your client directly. Relationship, billing and credit are all yours. Wasta is only your sourcing engine.

The risk is ours

Escrow, verification and dispute handling are the platform's job. If a creator ghosts or a deal goes wrong, your client is not angry at you.

We are building a separate tier for you.

Agencies use Wasta differently from brands: you run campaigns for several clients at once. So an agency tier is in the works. We will finalise it together with our founding agencies, so whoever comes first has the loudest voice.

  • Client workspaces: each client's campaigns in their own folder
  • Bulk credit packs at discounted rates for agencies
  • White label reports you send to clients on your own letterhead
  • Live status of every campaign on one dashboard

Worth reading before you start

All guides
  1. How to spot fake followers before you pay an influencer

    A ten minute checklist for Pakistani businesses: engagement, comments, follower growth, audience location and story views, before you pay a creator.

  2. Influencer rates in Pakistan: what a reel, a story or a post costs in 2026

    What Instagram creators in Pakistan typically charge in 2026 by follower tier and content type, and what pushes a rate up or down.

We are launching as partners with the first 10 agencies.

Free credits, a seat at the table when agency tier pricing is set, and a shoutout for your agency on Wasta's channels. When we grow you grow, and when you grow we do. That is what wasta means.