Wasta

The right brands. The right price. Without sliding into DMs.

On Wasta, businesses post the campaign and you only apply to the ones written for you. Building a profile is free, your numbers come straight from Instagram, and the money stays in escrow until the work is done.

Join freeHow it works
Rs 0
Profile and applying
100%
Of deals in escrow
Verified
Numbers from Instagram
Karachi
Our first city

A real match

Only the campaigns you actually qualify for

Safe collaboration

Money in escrow, terms on the deal card

Verified identity

Real numbers from Instagram, not screenshots

Growing together

Good work, better rating, better rates

There is work in every niche, not just for the big names.

See how it all works
Food and restaurantsFood and restaurantsKarachi's busiest niche by far
Fashion and stylingFashion and stylingEastern, western and budget looks
Beauty and skincareBeauty and skincareReviews, GRWM and routines
Tech reviewsTech reviewsPhones, gadgets and unboxing
Fitness and healthFitness and healthHome workouts, desi diets
Couple and familyCouple and familyThe content that gets shared most

From signing up to getting paid, the whole path is visible.

No favours to call in, no PR agency to get past. Your work and your numbers are your introduction.

1

Build your profile

Name, city, niche and rates. Two minutes, and it costs nothing.

2

Verify with Instagram

Connect your account and your real numbers appear on your profile.

3

Apply to campaigns

When a campaign fits you, send your pitch and your own rate.

4

Do the work, get paid

Terms locked on the deal card, money in escrow, released once the content is live.

We are just starting out, and that is exactly the point.

Wasta is new. We do not have thousands of creators to boast about, and we are not going to invent them. What we do have is a working platform, a start in Karachi, and a first group of creators we intend to push hard.

Join now and you get founding creator status: featured on our channels, first pick of campaigns at launch, and first claim on pricing for good.

Become a founding creator

  • Founding creator badge

    On your profile permanently

  • Featured on our channels

    Your story on our Instagram

  • First campaigns come to you

    From launch day itself

Worth reading before you start

All guides

  1. How to get your first brand deal in Pakistan

    Pick a niche, build a one page media kit, price your work, pitch local brands and close with clear terms. A practical path for Pakistani creators.

  2. Influencer rates in Pakistan: what a reel, a story or a post costs in 2026

    What Instagram creators in Pakistan typically charge in 2026 by follower tier and content type, and what pushes a rate up or down.

  3. What does wasta mean?

    Wasta is an Urdu and Arabic word for a link or intermediary, often meaning influence through connections. What it means, and how Wasta.pk turns it around.

No more sending PR requests. They start coming to you.

A profile takes two minutes and costs nothing. After that the campaigns come to you instead of the other way round.

Create a free profileI have questions first