Wasta

Set your own price. We take nothing from the middle.

Wasta takes no commission from creators. The ranges below are only there to give you a sense of the market, so you do not undersell yourself. On every campaign you send your own quote.

Nano

1,000 to 10,000 followers

Rs 2,000 to Rs 8,000 per reel

Start with barter and small paid deals. Neighbourhood cafes, salons and small stores are your best entry point.

Micro

10,000 to 50,000 followers

Rs 8,000 to Rs 25,000 per reel

Wasta's sweet spot. Engagement is strongest here and it is exactly what businesses are after.

Mid-tier

50,000 to 250,000 followers

Rs 30,000 to Rs 120,000 per reel

Bigger campaigns, multi-reel packages and brand ambassadorships open up from here.

Five things to keep in mind when you set a rate.

Most creators undersell themselves because they do not know the market. This short list helps.

  • Your rate comes from engagement and the quality of your work, not from your follower count.
  • A reel is usually worth about three times a story and twice a static post.
  • Usage rights (the brand running your content as an ad) are a separate charge.
  • On a barter deal, count the real value of the product as part of your rate.
  • Exclusivity (not working with a competing brand for a period) raises the rate.

Worth reading before you start

All guides

  1. Influencer rates in Pakistan: what a reel, a story or a post costs in 2026

    What Instagram creators in Pakistan typically charge in 2026 by follower tier and content type, and what pushes a rate up or down.

  2. How to get your first brand deal in Pakistan

    Pick a niche, build a one page media kit, price your work, pitch local brands and close with clear terms. A practical path for Pakistani creators.

Put your rates on your profile and stop waiting for campaigns.

Businesses see your rates up front, so there is no pointless back and forth.

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