How to get your first brand deal in Pakistan

No. Plenty of businesses in Pakistan work with nano creators (1,000 to 10,000 followers), especially local restaurants, salons and online stores, because a smaller audience that trusts you can sell better than a big one that scrolls past. What you need is a clear niche, steady content, and an audience in the place the brand sells.

Brands buy fit. Karachi food, budget fashion for students, skincare for oily skin, home cooking for busy families: each of these is easy for a brand to picture. Lifestyle on its own is not.

Make eight to ten posts or reels that look like sponsored content done well: a cafe review, a product try on, an unboxing, a before and after. A brand decides in seconds by scrolling your grid, so let the grid show what you would make for them.

• Your name, niche and city.
• Followers, average reel views and engagement, taken from Instagram insights.
• Your audience: top cities, age range and the split between men and women.
• Three examples of your best work, with links.
• Your rates for a reel, a story and a post, and whether you accept barter.

On Wasta your profile works as your media kit, with your follower numbers verified through Instagram, so you can send one link.

Use the ranges in the guide to influencer rates in Pakistan as a starting point. Price a reel first, work out stories and posts from it, and keep usage rights and exclusivity as separate charges.

Pitching works best with businesses you already use. Send a short message: who you are, why you like their product, one specific idea for a reel, and a link to your media kit. Keep it under 80 words and follow up once after a week.

The other way is to go where brands post what they need. On Wasta businesses post campaigns with the deliverables, city, niche and budget written up front, and you apply only to the ones that fit you, with your own rate.

1. 1Deliverables: how many reels, stories or posts, and what each must show.
2. 2Deadline and posting date.
3. 3Rate, and how and when you will be paid.
4. 4Revisions: how many rounds of changes are included.
5. 5Usage rights: whether the brand can run your content as an ad, and for how long.

On Wasta these terms sit on a deal card that both sides accept, so nobody argues later about what was agreed.

• Deliver on time and send the brand the results: views, reach, saves and messages.
• Ask for permission to show the collaboration in your media kit.
• On Wasta, every completed deal can add a rating to your profile that the next brand sees.