Media kit template: a one page media kit for Pakistani creators

A media kit is the page you send when a brand says, "Can you share your details?" It answers the three questions every marketing person has before they spend money on you: who are you, who will see the content, and what will it cost. Without one, the brand has to dig through your profile and ask for screenshots in a DM, and many simply move on to the next creator who made it easy.

You do not need a big following to need a media kit. For nano and micro creators it matters more, not less, because a brand is taking a chance on a smaller name. A tidy page with real numbers tells them you take the work seriously. If you are about to pitch for the first time, read how to land your first brand deal alongside this guide.

Keep everything on one page, in this order. Brands read from the top and stop as soon as they have what they need, so the most requested numbers come early.

1. 1Intro line. Your name or handle, your city and one sentence on what you make. Example: "Sana, Karachi. Weekend food reels with honest prices, mostly cafes and street food."
2. 2Niche. One or two niches, not six: food, fashion, beauty, tech, parenting, fitness, travel. Add your content style too: reviews, tutorials, vlogs, comedy skits.
3. 3Audience. From Instagram insights: your top cities, top age ranges and the gender split. Write your top three cities in order, for example "Karachi first, then Lahore and Hyderabad", and your main age band.
4. 4Average reach and views. Accounts reached in the last 30 days, and the average views on your last ten reels. Say which period the numbers cover.
5. 5Rate card. Your price for one reel, one story and one static post, plus a package if you offer one. Note that usage rights and exclusivity are charged separately. The influencer rates guide shows indicative ranges by tier.
6. 6Past collaborations. Three to five brands or campaigns you have worked on, with one line each on what you made. If you are new, list barter or unpaid work and your best organic posts in the niche.
7. 7Contact. One email address and one WhatsApp number or your Wasta profile link, plus how quickly you usually reply. Never make a brand hunt for this.

Put a date at the bottom, such as "Numbers as of October 2026". It tells the brand the page is current, and it reminds you when it is time to update.

The intro line is the part brands remember. Here are three examples, one per niche, to adapt rather than copy:

• Food, Karachi: "Honest food reels from Burns Road to Do Darya, with prices on screen so people know what they will pay."
• Beauty, Lahore: "Skincare for humid summers and dry winters, tested on my own skin for two weeks before I post."
• Tech, Islamabad: "Budget phone and gadget reviews in Urdu, for people buying their first good phone."

Each one says where, what and for whom in a single breath. That is all an intro line has to do. The rest of the page backs it up with numbers.

1. 1If you have not already, switch to a professional account (creator or business) in your Instagram settings. Insights only appear on professional accounts.
2. 2Open your profile, tap the professional dashboard, then Insights.
3. 3Under total followers, look at top locations (cities and countries), age range and gender. Instagram only shows these once you pass a minimum number of followers.
4. 4Under accounts reached and views, set the period to the last 30 days, and write down both numbers.
5. 5For average reel views, open your last ten reels, add up their views and divide by ten. Ten reels is enough to smooth out one viral hit and one flop.

If you connect Instagram on Wasta, your followers, reach and engagement come straight from Instagram, so a brand does not have to trust a screenshot.

• Your best reel presented as normal. One reel with huge views is a highlight, not your average. Show it under past work if you like, but keep the average honest.
• A follower count with nothing else. It is the first number brands look at and the least useful on its own.
• Long bios and life stories. One line about you is enough. Save the story for your content.
• Every brand you have ever tagged. List collaborations you actually did, not brands you mentioned once.
• Design that hides the numbers. Five fonts, dark backgrounds and tiny text are hard to read on a phone, which is where most brands will open your kit.
• Other brands' private terms. Never share what another brand paid you or the details of its campaign.

Brands compare what your media kit says with what they see on your profile. If the gap is big, they stop trusting the rest of the page, including your rates.

• Use averages over a stated period, never a peak.
• Update the page once a month, or before every pitch if your numbers are moving fast.
• If your reach drops, update anyway. A brand that later finds your old, bigger number feels misled.
• Never buy followers or engagement to fill the page. Brands check more than they used to, and the fake followers guide shows exactly what they look for.
• Keep screenshots of your insights for the same period, in case a brand asks to see them.

Many creators keep both: a link they update often, and a PDF exported from it for anyone who asks for a file.

Wasta (wasta.pk) is a Karachi based creator collaboration platform for Pakistan: businesses post influencer campaigns, creators with Instagram verified numbers apply at their own rates, and agencies source creators for their clients. A free Wasta creator profile works as a media kit: your niche, rates and past work sit on one page, and your Instagram numbers come from Instagram itself. Wasta only reads those stats; it cannot post or send messages. You can apply to as many campaigns as you like, and Wasta takes no commission. Create your free profile.